#Eye tracking mouse software#

Get the most out of eye tracking with intuitive test procedures and flexible analysis tools. Designed to work with Mirametrix Eye Tracker, it makes eye tracking studies incredibly easy.

#Eye tracking mouse software#

Eye Tracking Studio includes powerful visualizations which make communicating the results an easy task.Д®ye Tracking Analyzer is the all-in-one software package for eye tracking studies. Imagine looking through your customers eyes to evaluate the impact of your marketing means, find hidden deficiencies and compare it to the campaign of your competitors. Stop guessing and use the unique features of eye tracking to get insight into peoples attention. If mouse eye tracking worked, weвЂ™d be first inline to buy it вЂ“ but sadly,В mouse eye trackingВ absolutely fails.Knowing what people see and вЂ“ more important вЂ“ what they miss out is the key to an effective marketing campaign which turns people to buyers. This video shows lots of scrolling with the wheel mouse, cursor stays in one position whilst the eye darts around the screen, reading relevent information. If you still have some doubts, watch one of our video clipsВ on youtube of live eye tracking and note where the user is looking and where the mouse cursor is. WeВ donвЂ™t see this behaviour in research sessions. ItвЂ™s quite simply a non-starter for telling us where people look on the screen вЂ“ even on highly functional google SERPs. No basicВ correlation for over 80% of users. 10% hovered over a link and then continued to read around the page looking at other things.19% of people showed some horizontal correlation between mouse movement and eye tracking ( 81% withВ NO correlation).6% of people showed some vertical correlation between mouse movement and eye tracking (thatвЂ™s 94% with NO correlation).They have lots of data, regularly use eye tracking, and would also like to save some money and time by using mouse tracking data to replace eye trackers.ДЄ few highlights from theВ research dataВ Google shared was: What do Google say about mouse eye tracking?Дr Anne Aula, Senior User Experience Researcher at Google,В presented some data at theВ 2010 eye tracking conference in Leuven. They will naturally look somewhere and then click if they want to click, but there are only a few special cases where users will track their eyes with the mouse. Most people use a wheel mouse or track pad and simply donвЂ™t trackВ their reading with the mouse. Are you following your eyes with your mouse?.Have you ever tried to follow your eyes with a trackpad? ItвЂ™s really hard!.As you read this article, is your mouse cursor following your eyes?.Right now, where is your mouse and where are your eyes? WeВ have many ways of illustratingВ why mouse tracking fails toВ show us where people have looked, but hereвЂ™s our favourite three. WeвЂ™re all for saving time and money in research where possible. If there was a correlation, we could immediately stop spending money on eye tracking equipment and just useВ our mouse tracking data from websites and usability sessions. WeвЂ™ve been running eye tracking studies for over 5 years now andВ can honestly say, from aВ user experience research perspective,В there is no useful correlation between eye movements and mouse movements вЂ“ apart from the obvious looking at where you are about to click. ItвЂ™s interesting to note that these companies donвЂ™t have eye tracking equipment, so weвЂ™re always amused at how you could make such a claim that, when you really think about how you use the web, shouldnвЂ™t work. Mouse eye tracking seems to be a popular topic on the internet with analytics people вЂ“ regularly promoted as a cheaper alternative to real eye tracking by a range of companies. Tags: Eye Tracking, Mouse Eye Tracking, mouse tracking, Snake Oil